On May 20, 2026, the 12th (2026) Shandong Feed Industry Annual Conference grandly convened in Tai'an, Shandong Province, bringing together industry peers to discuss new trends in industrial development and jointly chart a new chapter of high-quality growth for the feed industry.
At this conference, Gendone made a prominent presence as a co-organizer, addressing industry pain points and focusing on the core needs of cost reduction and quality enhancement in livestock production. The company specially invited Dr. Wu Shugeng, Chief Researcher of the Poultry Nutrition and Feed Innovation Team at the Feed Research Institute of the Chinese Academy of Agricultural Sciences, to take the stage and share his insights. Centering on the timely topic of feed cost reduction strategies driven by energy utilization efficiency, Dr. Wu engaged in professional, in-depth exchanges with attendees. His highly informative and substantive presentation drew significant attention and received an overwhelmingly positive response from the audience.
During his presentation, Dr. Wu Shugeng pointed out that energy is the "first limiting nutrient" in animal nutrition, and improving dietary energy utilization efficiency is an important measure for industry enterprises to enhance performance, reduce costs, and save feed grain. He noted that guanidinoacetic acid (GAA) serves as a new tool for optimizing energy metabolism in poultry. Dr. Wu also announced on site the latest research findings, jointly conducted by Gendone, the Poultry Nutrition and Feed Innovation Team at the Feed Research Institute of the Chinese Academy of Agricultural Sciences, and the Jilin Academy of Agricultural Sciences — the net energy value of GAA in meat type poultry is 189,167 kcal/kg.
Dr. Wu Shugeng presented data demonstrating the application value of Gendone's guanidinoacetic acid cost reduction solution (BeneMax^TM). The addition of BeneMax^TM throughout the entire broiler production cycle can effectively compensate for dietary energy losses of 100–200 kcal/kg, ensuring that broiler growth performance and feed efficiency remain unaffected, with a robust energy compensation effect observed across all feeding phases.
Dr. Wu Shugeng also presented a comparative review of domestic and international regulatory standards for impurity control in guanidinoacetic acid (GAA), and objectively analyzed the excessive impurity levels and associated risks found in certain GAA products currently available on the domestic market. He emphasized that the industry should pay particular attention to impurity indicators including cyanamide, dicyandiamide, melamine, and dioxins when selecting GAA products. Only by adhering to the compliance baseline in production, ensuring product safety and quality, and achieving scientific and precise application, can the industry effectively help enterprises reduce costs and increase returns.

BeneMax^TM —— Precision Feed Cost Reduction Solutions
Categorized costreduction:precise and steady

For poultry feeds, the solution provides rigorous cost-reduction strategies tailored to the metabolic energy (ME) levels of starter and finisher diets; for swine feeds, it offers targeted approaches addressing different feed formulation structures. All solutions are supported by extensive case studies, ensuring both precision and stability.
The technical and marketing teams of Gendone also showcased the company's core products, cutting-edge innovative technologies, and one-stop integrated industry solutions at the booth.
The exhibition drew a strong crowd. Backed by its superior product quality and well-established service system, the Gendone booth attracted a steady stream of industry clients seeking consultations. Visiting customers engaged in detailed face-to-face discussions with the staff on topics including product features, practical application solutions, and farming adaptation optimization. The two-way exchanges facilitated experience-sharing and deepened the consensus for collaboration.
This year's Shandong Feed Industry Annual Conference served both as a platform for intellectual exchange and as a prime opportunity for enterprises to showcase their strengths and facilitate resource matchmaking.
In the future, Gendone will continue to deepen its roots in the industry, stay true to its commitment to technological R&D, refine its high-quality product offerings, and continuously upgrade its one-stop integrated solutions. By joining forces with industry partners to tackle challenges, Gendone is dedicated to driving the steady progress, quality enhancement, and efficiency improvement of the feed and livestock farming sectors.